Ottawa continues to shine as a magnet for global technology companies aiming to scale their business in North America. Among the latest to choose Canada’s capital is Builg Inc., the Canadian subsidiary of Mashfrog Group – a European-based digital solutions powerhouse.
Mashfrog Group is an international leader in digital transformation, with solutions spanning enterprise platforms, IoT, data analytics, AI, and immersive technologies. The launch of Builg Inc. marks a strategic move to bring the company’s expertise to a new market, with a particular focus on digital twin software development and customized technology solutions for complex industries.
With ambitious plans for a sales office and R&D centre, Builg is leveraging Ottawa’s deep tech talent, strong innovation ecosystem, and strategic market access to launch its North American journey.
Their entry into the market has been guided by a clear understanding of Ottawa’s unique value as a tech hub. With a strong pool of talent from leading universities, a supportive business environment, and access to key North American markets, Ottawa offers the infrastructure and opportunities that global companies like Builg need to scale. It also provides the ideal ecosystem for collaborative R&D and talent development, aligning perfectly with Builg’s long-term goals.
The company’s expansion officially kicked off in April 2024. To support this ambitious expansion, Builg has benefited from the expertise and services of Invest Ottawa’s Global Expansion team.
Since the initial contact, the team has provided tailored guidance on the local tech ecosystem, introduced the company to Ottawa’s leading post-secondary institutions, and offered insights into relevant government incentive programs.
“Ottawa is the ideal positioning in Canada for us, especially now that the European Union and Canada have both decided to invest more on domestic infrastructures, defence, and tech & cloud sectors. Digital twin software will become important in each of those industries and also in real estate developments in the near future”
– Edoardo Narduzzi, Founder & CEO of Mashfrog Group.
Builg also received hands-on support through Invest Ottawa’s Global Runway Soft Landing Program, designed to help international companies establish a firm foundation in Canada. In addition, the team facilitated strategic connections with local partners in legal, tax, and accounting, helping ensure a smooth entry into the Canadian business landscape.
“Invest Ottawa has been extremely supportive and useful in setting up our first steps in Canada, providing any needed suggestions”, Edoardo stated, attesting the Global Expansion Program’s support in their expansion.
The company recently hired its first Canadian employee, Mr. Khurram Nisar, marking a significant milestone as the company sets its roots at Bayview Yards. The move signals the beginning of a broader effort to grow their local footprint and engage with Ottawa’s innovation community.
By the end of 2027, Builg aims to build a Canadian team of 12–15 professionals, with an R&D centre focused on digital twin software.
As the company looks ahead, its vision remains clear: establish a strong sales and innovation presence in Canada’s capital, grow a talented and diverse local team, and position Builg as a leading force in digital twin software development. Invest Ottawa will continue to provide guidance and partnership every step of the way, including future engagement with the talent team to support recruitment efforts as hiring ramps up.
Interested in expanding to North America? Choose Ottawa!
Ottawa is your gateway to North America’s thriving tech market. As Canada’s capital, it offers a robust defence and aerospace sector, a growing cybersecurity industry, and a dynamic applied AI ecosystem. These strengths are powered by top-tier talent, research institutions, and a collaborative innovation network.
Invest Ottawa’s Global Expansion Program and Global Runway Soft Landing initiative provide personalized market entry support, local expertise, and connections to government incentives. From legal guidance to talent sourcing, we help companies grow with confidence.
Start your North American success story in Ottawa.